Create a buzz - job vacancy the Hague

VACANCY : SOCIAL MEDIA MARKETEER

Founded in 2007 by the European Commission, Europeana.eu
is Europe's fast growing portal for digitised cultural and scientific heritage.
We are looking for a social media expert to join our creative and culturally
diverse marketing team. This position is a unique opportunity to bring
Europe's history to the future, applying modern communication concepts
to distribute cultural heritage content and engage end users across Europe.
You will be working in a dynamic, creative and multi-cultural environment
with a great deal of learning and knowledge sharing opportunities.

The role:

We are looking for a passionate and creative individual to successfully develop
and implement digital (social) marketing efforts to stimulate engagement of
online audiences, maximize usage of Europeana content and create awareness
of the Europeana brand. In this role you will play a key role in developing
Europeana's position in social media and will be responsible for all stages of the
online marketing process, from planning and development to execution and
performance analysis.

Key responsibilities will include:

To conceptualise and execute social media campaigns, leveraging social
networks to maximize usage of Europeana content

Achieve postings of Europeana-related content on relevant blogs and
social networks

Monitor usage of Europeana content at all levels, both on the portal and
through API's and widgets

Identify and pitch relevant sites and bloggers, establish blogger
ambassadors programmes aimed at the Europeana audience

Manage video-sharing uploads and viral video programs

Generate buzz, build awareness, drive site traffic and tune-in through
editorial marketing programmes

Coordinate all search engine optimisation activities

Develop ground breaking new initiatives

Required skills and experience:

The ideal candidate has 4-6 years' marketing experience including a
minimum of 2 years' in social media marketing.

You will preferably have experience within the cultural sector and/or
an educational background in the cultural or media sector with ideally
a University degree in Media studies or Humanities (Arts, History)

Essential areas of knowledge are Search Engine Optimization, Web
analytics and how to use social media for engaging end users and
growing brand awareness.

Excellent written and verbal English communication skills

Strong interpersonal, problem solving and time management skills

Able to travel within Europe when necessary

The benefits:

A basic salary of between €3,000 and €3,500 gross per month
depending on experience level.
42 days holiday per year
Annual bonus (around 8%)
Central location 5 minutes walk from The Hague Central train station
Public transport travel costs paid

Europeana's home base is located in the centre of The Hague, hosted
within the Dutch Royal Library (Koninklijke Bibliotheek). We are an
international, enthusiastic, friendly and motivated team of 40 representing
more than 15 nationalities. For more information see:
http://europeana.eu/portal/aboutus.html

Applications and process:

Please send your CV (in English) with a covering letter outlining what
interests you about this position and your salary expectations
to: jobs.europeana@kb.nl

If you have any questions before applying please contact our
Marketing Communications Manager - Anne Marie van Gerwen
[via annemarie dot vangerwen (at) kb dot nl]

Closing date : Friday 17th December

Interviews to be held in the 2nd week of January 2011

Europeana - country stats

EU press release - unsurprisingly supporting Europeana - but listing the proportion of material loaded by country. France tops the list.